Who doesn't love comfort foods in winter? There's something about the start of chilly weather that compels our taste buds to crave foods that make us feel content. Whether for breakfast, lunch, or dinner, customers want them at any time of the day.
Restaurants and hotels have realized what grocers and retailers have known for decades. Grab-and-go foods are a great way to access an operation’s menu, allowing diners to take food home or even up to the hotel room. While consumers say they prefer healthier options, comfort food is always a big favorite. A survey by Farm Rich showed that 70 percent of consumers choose what they consider to be comfort food more often with plans to consume more.
Seasonal favorites, as the air turns crisp, have widespread appeal across generations, and today's consumers seek comfort foods easily accessible at convenience stores, restaurants, or hotel cafes.
Comfort foods are taking precedence over trendier offerings. Restaurant managers are noticing that comfort foods are becoming staple menu items and are updating their recipes accordingly. As dining trends have evolved, c-stores have complied by offering foods convenient for on-the-go consumers. A colorful display of warm foods and beverages is sure to catch the eye of customers who are selective about the quality and taste of their food and its convenience.
Consumer preferences may shift as the seasons turn in a post-pandemic world, but they are steadfast in their desire for quality foods. According to Forbes, Sanjiv Gajiwala, North American chief growth officer for Kraft Heinz, said, "Food can be a source of well-being. Just like mindfulness, what you put in your body has an emotional resonance, as well as a physical resonance."
One food favorite as the weather turns cooler is chili. Meeting customers with what they crave is imperative to success and customer satisfaction. Chili is also great because the base used can be altered based on local tastes. Beef, venison, and chicken are popular choices. Including beans is a regional twist; Texas chili doesn't have beans. If they're traditional for your area, consider replacing the beans with cubed sweet potatoes. Offering a variety will keep customers of multiple preferences coming back for more.
Creamy pumpkin soup spiced with ginger or a hearty, cheesy broccoli soup tantalizes the taste buds and knocks off the chill. Vegetable beef soup is a reliable and delicious stand-by, while Brunswick Stew is just as traditional and tasty. And kale with white bean stew can hit the spot for the more eclectic tastes.
People want fast, filling, and tasty snacks and meals. Hearty sandwiches and subs pair well with soups or as stand-alone meals. Don't forget to offer vegetarian favorites, such as spinach, tomatoes, peppers, and onions, and customers will rave. Empanadas of the traditional beef or Argentinian variety satiate the appetite for baked or fried turnovers filled with savory ingredients and are also easily eaten on the go if desired.
Ready to display the winter favorites your customers will love? With the Vision Series heated merchandising solutions, show off grab-n-go food choices in a European-inspired display with a minimalist design of expert craftsmanship. Or consider a merchandiser with a modern self-serve design that encourages customers to engage immediately. With the help of Federal, you can showcase your grab-n-go foods and beverages in a way that is appealing to consumers and is backed by excellence.