Selecting a Beer Merchandiser for Your Foodservice Operation

With many people working from home or simply spending more time at home due to COVID-19, adjusting the way we function on a daily basis has seen more changes than ever. Grab n’ go operations are in need like never before, and people are spending more time ordering online and picking items up to further practice things such as social distancing.

The foodservice market is going in a new direction that offers faster and friendlier service without the need for as much physical contact. Not only has this helped combat COVID, but it's driven sales to increase. In one example of foodservice operations changing, Forbes reported in early April that beer sales have shown a 42% increase, meaning merchandising that beer has needed to adjust to meet the increase in demand.

Merchandising Craft Beer

Setting yourself up for success when it comes to your craft beer options can feel like a hefty task. Some foodservice operations organize by regions, styles, and brands. Others specialize in selling local brews and well-known brands only. Whichever direction you decide to go, it's important that you leave room for seasonal drafts and high volume brands.

Depending on the space you need for selling beer and the experience you want to offer, your merchandising needs may vary. Having the equipment to house the beer is only the second half of the equation. 

Utilizing Top of the Line Equipment 

Federal Industries has designed a refrigerated self-serve to provide convenience and easy access for all of your beer merchandising needs. With adjustable shelves, urethane foam to help insulate it, and an energy-saving night curtain you can take pride in the benefits this merchandiser provides. It gives you plenty of space to organize and differentiate between things like growlers, single-serve beers, or packs and cases. 

The thermometer allows you to adjust the temperature as needed, ensuring your beer will stay cold and frosty for that tasty chill. Since the shelves are adjustable, they're easy to remove and sanitize, helping you maintain cleanliness for all of your grab n’ go products. Federal offers 3 different models to make sure you have all the space you need for your inventory and is designed with welded steel to handle the weight of your beer merchandise.

Self Serve Benefits

With Federal's refrigerated self-serve you can rely on quite a few advantages.

1. Providing comfort to your customers and staff through grab & go service during uncertain times.

2. Better organize stock to make it easy for customers that are looking for something new to try or their favorite brew.

3. Easy sanitization methods to ensure a clean space for both the consumers and hired labor.

4. Reduce your carbon footprint with the energy-saving light curtain which saves you additional money.

Enjoying a Cold One

Now that you have an idea of how you can optimize your beer sales and offer more self serve solutions to your customers, it's time to sit back and enjoy a cold one while you contact us for a merchandising assessment. We'll help you get things in motion with upgrading your equipment and assist in creating a plan to get your foodservice operation back up and running during odd times. We look forward to helping you utilize top of the line equipment to increase and drive your foodservice's beer sales.