Foodservice at Easter can be challenging, but restaurants can boost their revenue by offering baked goods. With more people than ever interested in grab-and-go food and drink items, bakeries have a golden opportunity to increase sales with merchandisers. By investing in proper Easter display cases and offering profitable Easter foods, bakeries can separate themselves from the competition and prepare for a busy holiday.
Let's Talk Brunch - Easter Brunch
Today, when people think about brunch, they often imagine mimosas, sangria, and delicious omelets. Brunch itself goes back 120 years, tracing its roots to an old Pennsylvania newspaper in 1896. Brunch was conceived for the wealthy as a way for them to escape the tribulations of late 19th-century life. Brunch continued to grow in popularity during the next few decades, with specific cookbooks dedicated to brunch during the 1960s. Brunch quickly became one of the most popular meals in America, taking place on both Saturday and Sunday.
While brunch takes place every weekend, Easter brunch is the 5th-busiest restaurant holiday of the year, so restaurants that want to take advantage of the brunch rush must ensure they are prepared.
Easter Sweet Treat Baked Good Trends
Restaurants and commercial kitchens that want to maximize their revenue during Easter brunch must capitalize on popular Easter baked goods. There's never a second chance to make a first impression, and bakeries need to grab the attention of potential customers as soon as they walk in by choosing the right colors. Pastel colors, such as blue and pink, are always popular during Easter.
Because Easter brunch is a holiday rooted in tradition, customers typically look for recognizable, traditional treats. A few examples include the Simnel cake and the Russian Kulich; however, during Easter, these traditional treats are often more colorful and decorated, so Easter bakeries need to make these traditional treats pop in the display case.
Keep in mind that many customers today are interested in healthy Easter treats as well. Offering vegan and plant-based options can help bakeries appeal to as many people as possible, which can increase sales. Easter bakeries and commercial kitchens that capitalize on the latest trends will be able to generate more revenue during Easter.
Making Easter More Profitable with Federal Merchandisers
While restaurants can capitalize on the latest Easter baked goods trends, they also need to display them properly to grab people's attention as they walk in the door. By displaying these baked goods in Federal merchandisers, Easter bakeries can not only show off their delicious baked goods but also add cold drinks that pair with their baked goods. This can create an additional revenue stream, which can help bakeries capitalize on one of the biggest restaurant holidays of the year.
For example, small countertop Italian glass merchandisers can show off the best-baked goods this Easter. Remember that people eat with their eyes first, and placing freshly baked goods in beautiful glass display cases will ensure that these items are not overlooked.
And don't forget about under-counter merchandisers for cold drinks. Even the most delicious baked goods need to be washed down with a cold beverage. Easter bakeries can profit significantly by offering traditional, ice-cold favorites that pair well with Easter goods.
Easter display cases are a great way to boost sales. Download our merchandising tips sheet below to get started.
