Your food display case could be costing you sales. While a mouthwatering menu and savvy marketing are essential, the visual appeal of your products seals the deal. A worn-out merchandiser sends customers running – but the right display case transforms casual browsers into hungry buyers. Here's how to maximize your foodservice profits through strategic presentation and equipment choices that keep you ahead of industry trends:
START BY PLANNING AHEAD
Crafting an annual business plan is the first step in protecting a foodservice investment. Understanding the many variables that make up a successful foodservice program can be the difference between success and a business closing. When looking at seeing a return on investment (ROI), creating a checklist is a great place to start. The checklist should include:
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Examining the cost of labor and training over the past 12 months.
- Having a standard list of things to accomplish, including cleaning the shop before opening, midway through the day, and after the shop closes, to ensure that the establishment is cleaned and sanitized properly.
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Using automated software and/or a technology-friendly menu. Many in the foodservice industry rely on apps like UberEats and GrubHub to further connect them with customers, and having a smartphone-friendly menu can make ordering incredibly easy for those looking to order.
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Having a marketing strategy is very important. Social media has a huge influence on how people find new places to eat. Having a marketing plan, offering short promotions, and creating a thorough strategy to present the restaurant can make all the difference. That includes having clear, attractive photos of the food and posting on a regular basis.
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A review of food and product costs over the past year.
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Making sure the commercial foodservice equipment being used is working well and serving the business.
Various other factors can be added to your business plan when creating a budget, and being realistic about what you can afford to spend is pertinent to your operation's success.
MERCHANDISER SOLUTIONS FOR FOODSERVICE BUSINESSES
When making an annual business plan for a foodservice business, having the right equipment can help you track ROI. With grab-and-go trends currently taking the lead in the industry, having display cases that make serving easy and convenient for everyone can save labor dollars.
Federal Industries offers a variety of merchandisers that provide restaurants, delis, grocery stores, and convenience stores with accessible displays for hot, cold, and non-refrigerated food and snacks. When lunch or rush hour hits and consumers are looking for quick options, merchandiser cases are a cost saving solution. From bakery and deli to countertops and even specialty displays, display cases provide ready-to-go products without taking up a massive majority of floor space.
Makingit easy to grab snacks, drinks, and full meals with limited interactions between staff and customers is a quick way to provide speedier service, while also helping to eliminate contamination. Display cases from Federal Industries are also super easy to clean and offer customers a transparent view of what menus have to offer.
LEARN MORE ON HOW FEDERAL CAN HELP INCREASE PROFITS
After reviewing the business plan, start to improve your foodservice operations by working with Federal Industries. Our team of experts is constantly monitoring the market to track the latest trends and crafting turnkey solutions to fit any style foodservice business.
You have the need, and we have display cases for every marketing segment's equipment and production needs. Based out of Wisconsin, all of our products are rigorously tested to ensure businesses have high quality, top of the line, and durable solutions to all types of foodservice needs.
Adding a heated Italian Glass display case to your cafe, bakery, QSR, or other foodservice business can help promote sales and present food in a better light:
