In the competitive foodservice industry, beverages stand out as a simple way to help increase impulse purchases. Capitalizing on rising consumer interest in unique and premium drinks, businesses can generate a significant revenue stream by placing drink coolers in strategic locations. Whether offering pre-packaged craft cocktails, specialty coffees, or innovative non-alcoholic options, having a variety of drink options available can enhance customer satisfaction and drive sales.
Within the next five years, ready-to-drink (RTD) coffee and tea beverages are expected to rise more than 12 percent. Additionally, sales for RTD cocktails and spirits hit more than $10.5 billion USD and are expected to continue rising. This provides convenience stores with the opportunity to bring in additional profits in spaces that don't require a lot of space or labor to maintain.
Packaged Beverage Impulse Sales & Trends Ahead
In the supply chain, c-stores are considered one of the main external drivers for U.S.-based consumers. Recent supply shortages and growing inflation have hit the foodservice industry hard. While there has been an increase in c-store patrons, supply chain disruptions caused beverage shortages. Therefore, the demand has been steadfast, but the supply has been lower than normal.
However, there is hope on the horizon. The beverage industry is a mainstay for consumers. Current and forthcoming beverage trends predict that c-stores can increase revenue by taking note and implementing a few if not all.
Make Room for Electric Vehicles
The use of electric vehicles (EVs) has never been more popular, particularly when gas prices have skyrocketed. Installing charging stations at c-stores is a creative way to cater to these owners. It takes some time for EVs to charge, so customers often take advantage of browsing store shelves and knocking out a food run while recharging their cars.
This type of move would naturally attract more customers, so convenience store owners may want to reconsider beverage shelving and display options, too. Upgrading food presentation encourages purchases. Another c-store trend is investing in packaged beverages as opposed to single bottles. Statistics show that U.S.-based consumers are big fans of packaged beverages, particularly energy drinks. Customers get more of the product they want in one fell swoop of a purchase.
Creating A Successful Grab-n-Go Program
Implementing a successful grab-n-go program that includes beverages should be a predictable method for increasing profits.
Starting with a good marketing plan, promote the product to entice current and potential customers. Once in place, make sure the staging area and units are always clean. Provide a variety of beverage and food options to choose from. If it looks like customers are leaning towards certain products, take notice and invest in more of that product. Don’t forget to set up grab-and-go displays where customers can see them — near the storefront and close to checkouts.
Federal Refrigerated Displays
Federal Industries off a variety of options for c-store owners that will fit every need. For stores that have room within the aisles, using refrigerated island displays is a good way to highlight grab-n-go away from the traditional wall units.
The LMDM Refrigerated Display gives c-store owners roll-down security options and necessary night covers. The unit also generates bursts of cold air to keep food and beverages fresh throughout the day and night.
Under-counter displays are another great way to spotlight beverages. Try switching out that impulse-buying spot to feature beverages and become a last-minute drink stop before checkout.
Vision Series Displays
Federal's Vision Series merchandising cases will impress customers looking for grab-and-go food options. Suitable for settings from college dining halls to convenience stores, these cases are designed to stand out. Whether you need refrigerated, heated, or high-profile cases, the Vision Series enhances product visibility from both front and side angles, leading to greater customer engagement and higher return on investment.
At the forefront of modern design trends in the retail foodservice space, the Vision Series from Federal Industries redefines the shopping experience. These cases feature a clean, minimalistic design that clearly showcases merchandise, seamlessly blending with your space and décor to create an inviting and efficient display.
